Attention was turned to a more permanent sign to welcome air passengers to Wellington and after the original uproar over the proposed  Wellywood idea.

It was finally settled on the design submitted by Matt Sellars and Ray McKay from advertising agency Saatchi & Saatchi Auckland based on the capital's "Windy Wellington" reputation inspired by Sellars university day surfing at Lyall Bay in a howling southerly, and embracing Wellingtonian’s connection with wind inspired themes.

As a project for Stevensons this again provided it’s challenges the first being making the individual letters easily removable for future sign changes and secondly supporting “wisps” that climb to 7.5m high off a frame that was designed to support letters of only 3.5m high.

With the All Blacks Sign removed and settled in its new home in the front yard of a particularly keen Lower Hutt fan, this time the installation was done during the day and completed again ahead of schedule on splendid windless Wellington day.

The team at Stevensons now await the call from WIAL about the next sign they are planning to grace this now iconic hill side.

The second hillside sign was "All Blacks"... Read more


The third hillside sign was "Vellington"... Read more


The fourth hillside sign was "Wowington"... Read more